MAXON, BLOWING UP
I was asked to create the Blowing Up campaign visuals for Maxon’s Spring release. The brief was about taking an idea and making it stand out, being seen and being loud with illustrative visuals, bold colours and fun characters, and of course, lots of inflation.
The final artwork was seen on the stands at OFFF in Barcelona, and NAB in Las Vegas. There was also a range of merch which included T-shirts, stickers and keyrings and a giant inflatable character seen in Las Vegas.
The artwork also formed the email campaign featuring artist speaker illustrations for both events.
Client: MAXON
AD: LEO HAGEMAN
Animated type sequence
Blowing Up merch, T-shirt, keyrings, toiletries, stickers etc
Maxon booth mockups, OFFF (L), NAB (R)
Blowing Up email campaign, including artist illustrations
Inflatable character
